Another day, another Google core algorithm update. The November 2024 core update is here, and as always, it’s shaking things up in the search world. For Canadian small businesses, these updates are more than just tech jargon—they’re a roadmap for how your customers find you online. Whether you’re a cozy Vancouver café, a Toronto boutique, or a Calgary-based service provider, staying on top of these changes can mean the difference between being found or being forgotten.
et’s break down what this update means for Canadian small businesses and how you can adapt to come out ahead.
So, what’s this core algorithm update all about?
Google’s core updates are the big, sweeping changes that redefine how its search engine evaluates content. The November 2024 update is no exception, aiming to highlight content that’s genuinely helpful, reliable, and written for people—not just algorithms.
These updates roll out globally (yes, even for us here in the Great White North), affecting websites in every industry and language. For Canadian small businesses, this is your chance to ensure your website reflects the unique needs of your local audience.
Today we released the November 2024 core update. We'll add it to our ranking release history page in the near future and update when the rollout is complete. For more on core updates: https://t.co/43pVoYH8k7
— Google Search Central (@googlesearchc) November 11, 2024
What should you do if rankings drop?
- Wait it out—patience is key
These updates take about two weeks to roll out, so don’t start tinkering with your site. Once the rollout is complete, you can start digging into the data. - Leverage Google Search Console
Use Google Search Console to assess how your traffic has changed. Compare pre- and post-update performance, paying special attention to pages that dropped significantly in rankings (20+ positions, for example). - Evaluate your content
Think about how your website connects with your Canadian audience. Does your content reflect local culture, needs, and preferences?- Is your content relevant and updated?
- Does it address customer questions better than your competitors?
- Is it written in a tone that resonates with your audience?
- Avoid the quick-fix trap
Don’t scramble to delete pages or make rushed edits because you think they might help. Focus on long-term, sustainable improvements, like freshening up old content or better aligning your site with the needs of your local audience.
Why this core algorithm update matters for Canadian small businesses
Your customers are using Google to find you—whether for snow tires in Quebec, a marketing agency in Vancouver (hello, that’s us!), or cozy sweaters in Winnipeg. If your site doesn’t provide what they’re looking for, someone else’s will.
For Canadian businesses, this update is a reminder to focus on quality content that reflects your local expertise. Showcase what makes your business unique in your community. Highlight your Canadian roots. And most importantly, speak directly to the needs of your audience.
The Digital Orca takeaway
Google’s November 2024 core update is a chance to double down on creating meaningful, localized content. Whether you’re targeting customers in your city or across Canada, staying people-first is the winning strategy.
Want to keep your business ranking high and thriving in the ever-changing world of Google? Let’s talk. Your rankings—and your local customers—will thank you.
