Initially, Jay, the founder of Hidden Gem Carpentry, sought only a website build. However, after a less-than-ideal experience with another company, it quickly became apparent that his brand needed a complete overhaul. The vision for Hidden Gem Carpentry—a company specializing in interior renovations, woodworking, and framing—needed a clear, consistent, and compelling brand identity. That's where we stepped in.
Crafting the blueprint
Our collaboration with Jay was a meticulous and creative journey. Every detail mattered, from the strokes of the logo to the words that would tell Jay’s story. Here’s how we carved out Hidden Gem Carpentry’s new identity:
Chiseling out the perfect logo
We explored 13 different versions before landing on the one that felt as polished as Jay’s finished projects.
Coloring the vision
After reviewing 12 palettes, we settled on a combination that reflects the warmth, quality, and craftsmanship of Hidden Gem Carpentry. Deep forest green represents the strength of Jay’s work, while the golden grain gradient captures the richness of his craft.
Building the digital workshop
The website had to be more than just a place to showcase Jay’s work—it had to be an extension of his brand. We created a sleek, user-friendly website that tells Jay’s story, showcases his portfolio, and makes it easy for clients to connect with him.
Finding the right words
We crafted a warm, approachable, and a bit playful voice. This tone helps potential clients feel at ease while also conveying the pride and craftsmanship that Jay puts into every project.
Bringing the vision to life
In just under seven weeks, we transformed Hidden Gem Carpentry from a company with potential into a brand that truly shines. The new logo, color palette, website, and verbal identity created a cohesive, professional presence that sets Jay’s business apart.
Jay’s reaction? Pure satisfaction. He praised our team for our dedication, responsiveness, and the final product, which exceeded his expectations. With a brand that now reflects the quality and care he puts into his work, Jay is ready to carve out his place in the industry.
A word from Hidden Gem Carpentry's master craftsman
“I had a fantastic experience working with Digital Orca Marketing. After a frustrating experience with another company, I reached out via Instagram, hoping they could help with my business, Hidden Gem Carpentry.
The team was responsive, attentive, and kept me informed at every step. They designed a stunning logo and comprehensive brand guidelines, including tone of voice and color palette. The website they built is professional, user-friendly, and showcases my services beautifully.
Their speed of work was impressive, completing the project in just under 7 weeks. The entire process was smooth and collaborative, and the final product exceeded my expectations.
I highly recommend Digital Orca Marketing for top-notch design and marketing services. Thank you for bringing my vision to life!”
Jay, Owner, Hidden Gem Carpentry
"The team was responsive, attentive, and kept me informed at every step. They designed a stunning logo and comprehensive brand guidelines, including tone of voice and color palette."
