Every word in your press release counts when it comes to telling your brand’s story. At Digital Orca Marketing, we combine expert storytelling with strategic distribution to ensure your news makes waves and reaches the right audience.
Our proven press release writing and distribution process
- Understanding your news: We start by getting to know the details and significance of your announcement, ensuring we capture the essence of your story and its importance to your audience.
- Crafting the press release: Our writers create a clear, engaging press release tailored to your brand voice and audience. We highlight key details that will make your story compelling and newsworthy.
- Targeted distribution: We leverage our network to distribute your press release to the media outlets, journalists, and influencers most likely to amplify your message, maximizing reach and visibility.
- Tracking and analysis: After distribution, we monitor the performance of your press release, providing you with detailed reports on engagement, media pickups, and audience reach.
- Continuous optimization: We refine our approach with each release based on data insights, enhancing your brand’s visibility and ensuring each announcement builds on past success.
Press release writing and distribution FAQs
A press release is an official statement issued to the media to announce significant news or updates about your business. It’s a powerful way to share your story, gain media coverage, and reach a wider audience with important information about your brand.
Press releases help increase brand awareness, build credibility, and create buzz around new developments, like product launches, events, or company milestones. A well-crafted press release can lead to media coverage, website traffic, and even new customers.
Press releases are ideal for significant announcements, such as new product launches, partnerships, company achievements, events, and executive changes. Any news valuable to your audience and reflects positively on your brand can be shared via a press release.
We track metrics like media pickups, views, shares, and overall engagement to gauge the success of each release. Our detailed reports provide insights into how well your news resonated and which outlets or channels generated the most interest.
The frequency of press releases depends on your business activities and goals. Many brands release news quarterly or for each major milestone, but any time you have noteworthy news, a press release can help get it noticed.
Explore our full suite of digital marketing services
Press release distribution is one of many ways to increase your brand’s visibility. At Digital Orca Marketing, we also offer SEO, content marketing, web design, and social media management to create a cohesive digital presence for your business. Discover how our full suite of services can support your brand’s growth.
Ready to get your story heard?
Let’s ensure your next big announcement reaches the right audience and makes a lasting impression. Share your story with confidence through our press release writing and distribution services.