Star Power Atlantic is fiercely innovative. Born in Nova Scotia, they deliver battery-powered portable power stations and mobile battery energy storage systems that significantly reduce emissions, noise, and logistical headaches. But while their technology was cutting-edge, their digital presence was feeling a little disconnected. When Pascal and his team came to us in March 2025, their old website design was dated, and the SEO was lacking a true spark. All of their incredible products were crammed onto a single page. They needed a digital space that matched their passion and energy.
Rebuilding the grid behind the brand
So in March 2025, we partnered with Founding Partner Pascal Gellrich to build something stronger. By June, a new digital engine was live.
Optimizing the current
A great website needs to do more than look good; it needs to perform. We completely rewrote their core web content to ensure clarity, an engaging tone, and strong search visibility. Our team handled thorough on-page SEO, including meticulous image optimization, asset production, resizing, and alt tag implementation to ensure every visual worked hard to improve search rankings. The Technical SEO portion was handled by the stellar team at revenuewings.com.
Rewiring the digital experience
We also set them up for long-term success behind the scenes. We established a strong foundation with Google Analytics and Search Console setup, sitemap submission, and indexing. To convert site visitors into clients, we integrated HubSpot lead forms and built backend workflows for lead capture.
A fully charged launch
In just under four months, we worked closely with Pascal and his team to refine every detail. Published in June 2025, the newly revamped website serves to inspire, educate, and drive action. Star Power Atlantic now has a digital home as resilient and innovative as the Canadian landscapes they power.
A word from the visionary behind Star Power Atlantic
“Working with Meryl at Digital Orca Marketing has been a master class in translating the passion and energy that fuels Star Power Atlantic to a new home on the web – a website that serves to inspire, educate, and provide easy-to-access information and actionable links for our portable and mobile battery power solutions to clients in the diverse sectors that we serve.
His professional and budget-conscious approach, in-depth understanding of our rental offerings, attention to detail (like no other) -every step of the way, along with writing and marketing know-how deeply steeped in experience that knocks it out of the park every time to connect with intended audiences – has not only helped to shape our brand but has also served to further inspire and elevate us to take our company to new heights. We recommend Digital Orca Marketing – without hesitation – for any business looking to do the same.”
Pascal, Founding Partner, Star Power Atlantic
"His professional and budget-conscious approach, in-depth understanding of our rental offerings, and attention to detail every step of the way has not only helped to shape our brand but has also served to further inspire and elevate us to take our company to new heights."
